ShareSo, what is Facebook really worth? Thank goodness that’s over. The Facebook IPO could have been a major disaster for millions of individual investors. If the stock had “popped” to a truly ludicrous level on IPO day, millions of investors would likely have piled into it, hoping for further gains. And then, eventually, the hype would ...…
Share Social Media is all About Building Relationships. First, here is a quick glimpse on some revealing social media statistics: Facebook – According to ExactTarget, the primary reason why people “LIKE” a Facebook page is to establish a sales relationship with a specific brand, through the following: to receive promotions and coupons (40%), ...…
Share Facebook Timeline: “Some marketing strategies work just as well or even better in hard economic times… what I share with you inside are the strategies that are absolutely thriving and can only get better! So regardless of the ups and downs of the economy, I’m totally confident you can’t help but ...…
ShareBranding is something that needs to practice on a daily basis or whenever the opportunity arises. You must work hard to ensure that you make an impact on the way customers think about the products or services offered to the communities. When you practice branding you need to ensure you are targeting the right audience ...…
ShareFill In the Blank is a common content tactic that many big brands are utilizing to drive engagement (comments) with fans, on Facebook. If your brand is experimenting with this tactic, analyzing it against other content types is an effective way to measure performance and determine if FITB should be incorporated into your content strategy. ...…
ShareThe most important thing about branding is that you need to constantly reinforce the promises you make to the targeted audience. A branding program can be reinforced by being consistent. Consistency is the most important factor when you reinforce. It shows that you are serious about your brand and your product. It is important to ...…
Share The consumer world today is rapidly changing. Long gone is the era of passive consumerism, these days consumers want to have their say on every product and service they invest in. And with the cutthroat competition, companies are actively seeking ways to gain more leverage through innovation. With the birth of a whole ...…
Share Creating a competitive edge is another important aspect of branding. Today, the online world has many methods of branding. The most popular method of branding and gaining the competitive edge is through the use of Blogs. Blogs allow a site to increase traffic, improve rank through search engine results, and even helps with credibility ...…
ShareMedia is extremely important when branding a business. There are many different outlets and they can be used in many different ways to your advantage and even for damage control. Proper branding means staying tight with the media as your friend. Some say to keep your friends close and your enemies closer and this is ...…
ShareEstablishing your identity is very important when you are fighting for a place in a market or a certain niche. You may know exactly who you are but you need to get your name out there and for people to be aware of your existence also. There are many ways you can establish an identity ...…